CRM & Lifecycle Marketing Manager (m/f/x) bij Nitrado

Your mission

• Lifecycle strategy and execution: Define and manage the full user communication lifecycle across Nitrado and Apex Hosting — welcome flows, onboarding sequences, renewal triggers, win-back campaigns, and milestone moments. Build journeys that are event-driven and segment-aware, not batch-and-blast.
• Segmentation and audience management: Work with BI to understand the data model and identify the signals that matter — game type, server activity, purchase history, churn risk. Translate those into actionable segments within the CRM platform. Own the marketing layer of audience logic; BI owns the data foundation.
• Platform ownership: Own the marketing configuration of the CRM platform (currently in evaluation between Customer.io and Braze). Manage templates, automation logic, send rules, suppression lists, and deliverability hygiene. Work with AI-assisted features within these platforms to improve personalisation at scale.
• Campaign integration: Be the CRM interface for campaign launches, game releases, promotional events, and product updates. Gather inputs from marketing, product, and support; translate them into email execution with clear segmentation and timing logic.
• Performance reporting: Define and maintain CRM performance metrics — open rates, click rates, conversion, unsubscribe rates, deliverability, revenue attribution where measurable. Report to the VP of Marketing on a regular cadence. Flag problems early.

Your profile

• You bring 3+ years of hands-on CRM or lifecycle marketing experience, with a proven track record of owning segmentation, automation, and full-scale campaign execution.
• Unlike traditional coordinators, you are experienced in working directly with data and BI teams to build and maintain your own audience segments from the ground up.
• You possess a solid understanding of email deliverability, list hygiene, and GDPR compliance within the European market.
• On a technical level, you are proficient in at least one modern marketing automation platform (such as Customer.io, Braze, Klaviyo, or Iterable) at a configuration level and are comfortable reading and writing HTML/CSS for email templating.
• As we are currently migrating from Mailchimp to a new stack (evaluating Customer.io and Braze), you will play a key role in finalizing this setup using our BI-managed infrastructure and Tableau.
• Your approach is defined by an analytical mindset; you interpret your own data and provide evidence-based recommendations rather than waiting for instructions.
• You thrive in environments with shifting priorities and incomplete documentation, valuing direct, performance-oriented feedback.
• Proficiency in English is essential as our operational language, while German skills or experience in gaming, entertainment, or consumer subscriptions are a distinct advantage.
• Please note that this role is specifically designed for a builder: it is likely not the right fit if you prefer fully established systems over setup phases, or if you prioritize creative autonomy over operational discipline and results-driven collaboration.
• You will be the central driver across BI, Product, Support, and Performance Marketing to ensure our CRM strategy is both scalable and high-impact.

Your benefits

• Gaming at Heart: We provide free Nitrado Game Servers for gamers and a welcoming community for anyone who wants to feel at home, even if you're not a gamer. Discover how Nitrado is more than just gaming - an open community for technology and creativity.
• Flexible working hours: Tailor your work hours to your personal needs for a better work-life balance.
• Remote work: Our agile teams collaborate seamlessly from their preferred location, whether in our modern offices in Karlsruhe or Berlin or fully remote.
• Work from Abroad: Extend your workspace beyond national borders with our support for remote work from abroad, enabling you to work from your favorite international destinations while staying connected with your team.
• Mental Health: We support your mental well-being with our annual Mental Health Day.
• Physical Health: Our office infrastructure provides state-of-the-art workspaces with ergonomic design to enhance your health and productivity, while staying fit on your commute with your JobRad.
• Professional Development: Utilize training opportunities to develop and stay current with your skills.
• Company Pension Plan: We support your financial security for the future with an attractive contribution.
• Working Environment: You'll experience a respectful and friendly workplace culture, characterized by transparency and a family-like corporate culture.
• Vacation and Paid Time Off: Enjoy 30 days of vacation and additional paid leave for special occasions.
• International Collaboration: As an international company, we successfully overcome time zones and language barriers, providing you an international work atmosphere.
• Social Activities: Strengthen your commitment and team cohesion through team-building events, participating in sports events and social activities.
• Long-Term Stability: With over two decades of experience, we are a reliable employer for our employees.
• Get together: Work hard, play hard - We come together twice a year for our company celebrations, strengthening our team bonds.
• Modern Workspaces: Our office infrastructure offers state-of-the-art workspaces with ergonomic design for your comfort and health.
• Corporate Culture and Values: You become part of a positive corporate culture that embraces values such as diversity and inclusion.